The terms “IP address” or “IP rotation” may sound strange to you; after all, not everyone is or has to be tech-savvy.
However, it is a simple concept, and one worth learning about if you’re at least a bit curious about the underpinnings of the web.
In this article, let’s take a look at what is an IP address, the case for IP rotation and how it can help boost your business.
What is an IP Address?
An IP address is a numeric number designed to initiate communication between personal computers over the internet.
There are billions of digital devices on the internet, each identified by unique IP addresses which differentiate their locations – similar to the way the postman needs your physical address to deliver a letter to you.
To establish communication between a remote computer and others over the internet, an IP address must be in the mix.
A random IP address looks like 12.345.0.678 – and these numbers, separated by dots, are what you need to send and also receive information on the internet.
What is IP Address Rotation?
IP rotation is the distribution of assigned IPs to different devices at random – the IPs could also be configured by an administrator.
When you connect to your internet service provider (ISP), you’re automatically assigned an IP address from a wide range of options.
The internet connection happens via the assigned IP address until a disconnection occurs. Afterward, the ISP will allocate to you the next available random IP address from several others, and a transparent IP address rotation process will take place.
The observation of an IP address rotation usually happens from the perspective of outgoing traffic – since the primary foundation of every internet destination is the source of IP.
When you rotate IP addresses, you create a load-balancing between incoming and outgoing traffic, including distributions of equal resources in a control list.
However, not only ISPs rotate IP addresses. Continue reading to find out how companies rotate IPs (proxies) for their benefit.
Everyday Use Cases of IP Rotation
Rotating IP addresses increases your level of anonymity. Its applications in the real world are all around us, and a typical example is found in web crawling and data scraping, to enhance the success rate.
Many businesses use web scraping to collect data that provides actionable insights, allowing to make better and smarter decisions.
One critical issue about web scraping operations is being blocked by websites as you go about your data-gathering activities.
Several techniques help to prevent these blocks, and IP rotation is a perfect example. It gives you an edge during your scraping activities.
One thing it does is that it helps to imitate the behavior of organic users, which makes it almost impossible to detect your web scraping efforts.
IP rotation can have many uses; a classic example is when SEO firms use rotating proxies to find out the ranking of keywords in different locations or for specific content rotation on social media accounts.
Another scenario is when data intelligence companies leverage rotating proxies to scrape websites for performance and analytics purposes. The list can go on and on.
You’re most likely to get past any anti-scraping measure implemented by the website if you do everything right – implement the right rotating proxy infrastructure.
What is an IP Rotator?
An IP rotator is a tool that changes the IP at specified intervals. You may also change your proxy without necessarily restarting the internet browser and MAC address.
You can include IP settings in the profile list and do configurations in cycles for rotation. With a click of the start button, the automation of IP rotation at intervals begins.
What do you Benefit by Using the Rotating IP Technique?
Several benefits follow the IP rotating technique rather than having a single IP sending multiple requests in successions. IP rotation allows you to hide your IP address with each application going through a different, random IP address.
In essence, this means that businesses can make informed decisions by using the data they gathered thanks to web scraping and IP rotation.
Rotate Without Software?
Perhaps you’re not privy to this; you don’t necessarily need software to run web proxies. It is as simple as purchasing your proxies and inputting the information into your web browser – and you’re good to go! You can now browse anonymously.
There’s no need to install any software or getting worried over any bloatware slowing your activities down. If you’d like to learn more, check out this post by Oxylabs on how to rotate IP addresses.
When Should Businesses Invest in IP Rotation Software?
Businesses want to make the most of the opportunities at their disposal, to get ahead in their competitive environment. To do this, they must stay anonymous at certain times to avoid being shut out – and that is when IP rotating software comes to play.
Investing in IP rotation automation software for business eliminates the risk of man-in-the-middle or other kinds of session monitoring. If you want to compete favorably and improve your bottom line, you need to brace up with this tool to get ahead.
Now you know the importance of IP rotation – either for data extraction or for crawling a competitor’s site. With an IP rotation automation software that you can rely on, you may well be leading the pack in your competitive space going forward.