Did you know that the first live stream in the world occurred all the way back in 1993? On June 24, a concert was live-streamed from the headquarters of Xerox PARC in Palo Alto, California. This was done over a network called Mbone and people as far away as Australia watched the stream.
Streaming has become incredibly popular in the years since then thanks in part to YouTube and Twitch. These days, it’s more popular than it ever has been before.
On Twitch alone, users are consuming 71 million hours of content every single day. The average user spends 95 minutes on this platform every day.
Have you ever considered taking your streaming hobby to the next level and becoming an influencer? It’s definitely possible, but it’s worth understanding that you have to take it seriously like a business in order to be successful. Let’s take a look at how you can become an influencer as a streamer.
What Is an Influencer?
Influencer marketing is a big deal these days, and there’s no reason to expect it’s going away anytime soon. For this reason, it’s worth understanding what exactly an influencer, whether you’re hoping to become one yourself or you run a business where influencers could be useful in promoting your brand.
Influencers have the power to affect people’s purchasing decisions. They are capable of doing this because of their knowledge, authority, relationship with their audience, or position.
These people typically work in a specific niche where they actively engage. The size and topic of their niche will have an impact on the size of their following.
Influencers aren’t just marketing tools. They are also social relationship assets that brands can collaborate with in order to work towards their marketing objectives.
You can divide the different types of influencers in a number of different ways. You can organize them by their number of followers, their niche, or how influential they are. You can also classify them by the types of content they produce.
In terms of types of content, influencers can be bloggers, YouTubers, podcasters, streamers, or social media influencers. They can also be divided into mega-influencers, macro-influencers, and micro-influencers.
Mega-influencers typically have more than one million followers on at least one of their social media channels. Macro influencers will have between 40,000 and 1 million followers, and micro-influencers will have somewhere between 1,000 and 40,000 followers.
Just because someone is a smaller influencer based on their follower size doesn’t mean they aren’t influential. In fact, many micro-influencers have established themselves as experts in a particular niche, meaning that they have a lot of sway over the purchasing decisions of their audience.
Find Your Niche
Streaming is a modern-day form of entertainment that can involve live-streaming playing video games, doing everyday life activities, or going out into the world. Maybe you even have a streamer that is your absolute favorite. Whether you want to become a YouTube streamer or a Twitch streamer, either way you’re going to need to find your niche.
If you’re trying to figure out how to become an influencer on streaming platforms, the first thing you’ll need to do is determine your niche. On Twitch alone, you can find all kinds of channels, including cooking shows, music performances, producing live art, or “just chatting.”
The gaming channel is definitely the most popular, though. Here, viewers show up to watch their favorite streamers play their favorite games.
Whether you want to start a gaming channel or a different type entirely, finding a niche is important. This way, you can build an audience based on an understanding of the type of content you create.
Once you figure out what you want to offer in general, it’s worth looking into who your competition is. After all, there are probably hundreds of other channels that focus in the area that you are interested in. This means that you really have to figure out how you are going to make your channel stand out from the crowd if you want to become an influencer.
Stick to a Consistent Schedule
If you want to make becoming an influencer a reality for you, you’re going to need to treat it like a job. It’s important to have a consistent schedule and to be streaming enough to build an audience. This likely means streaming significant sessions (between two and four hours) and doing so at least a couple of times a week.
You need to share this schedule with your viewers so they can plan to tune in for your stream. Use your social media accounts to post your weekly schedule.
Figure Out What Your Audience Likes and Wants
It’s worth understanding the basic demographic breakdown of Twitch users if Twitch is the streaming platform you’re planning on using. 65% of the people who use Twitch are male and 55% of them are between the ages of 18 and 34 years old.
In order to build an audience, you will want to understand them inside and out. What are their interests? What’s their sense of humor like? What are their pet peeves?
People will want to watch your stream if they feel they can relate to you or if you have something to offer them. It is pretty much impossible to succeed as an influencer if you don’t work to understand the audience you are trying to build.
Find Your Own Unique Personality
If you want to become an influence, you’ll need to figure out how you can set yourself apart from the crowd. You can either find a totally fresh approach to playing a game, for instance, or you can use your compelling personality to appeal to people even though you’re playing the same games thousands of other streamers are.
It’s important to also be building followers on other social media platforms as well. If you’re having a hard time building your base of followers, you might be interested in places where you can buy Instagram likes.
Build Relationships With Other Influencers in Your Niche
Even though you are trying to separate yourself from your competition, you also want to connect with the other people that are in your niche. This is true for other streamers that are both big and small. Connecting with these other streamers can help you increase your reputation and your visibility.
There are a lot of different ways you can collaborate with the other influential streamers that are in your niche. Also, you don’t necessarily have to stick with relationships with people that are just in your niche. You can also make your voice known in the larger community of your niche on Twitter, Reddit, and Facebook.
Partner With Brands
Once you have built a following, it’s time to start partnering with some brands. The brands don’t even necessarily have to be in your niche, though they should definitely be products that appeal to your larger target audience. When you are still small, you can also choose to partner with non-endemic brands to help you boost the probability of getting sponsorship.
Create a Cross-Channel Presence
When you are streaming, you’re creating a time-sensitive product. This means that, unless it’s archived, this content really doesn’t have a prolonged lifespan. This is in stark contrast to posts on other social media sites or something like a YouTube video.
This means that to maximize exposure, you will want to cross-promote brand sponsorships on the other social media accounts they have. This might mean creating a highlight reel from the live stream on YouTube or tweeting a link to the live stream.
Brands will have more incentive to work with you when you offer cross-channel promotion because it gives them more exposure.
Work With Influencer Marketing Agencies
Another option in terms of becoming an online influencer is to work with a marketing agency. This can give you access to industry experts who have already worked with successful influencers and top brands. However, this is obviously something that comes at a cost.
Becoming an Influencer: Is It For You?
The world of social media has completely transformed so much about our lives. For one, regular old people can be elevated to practically celebrity status when they become successful influencers. If you’re a streamer any way and you’re interested in becoming an influencer, it’s worth understanding that there are a lot of people vying for influencer status.
However, you can make your dream a reality by being consistent, organized, having a plan, and being better than your competition.
Did you find this article about becoming an influencer interesting? If so, be sure to check out the rest of our blog for more informative and useful content!