When you make your own blog, you need to think about how you’ll attract visitors that fall in love with your content, build your reputation, and support your business.
Successful bloggers don’t just hope that people will come across their content; they use tried and tested strategies to boost their traffic.
- 1 Here are 15 Essential Tips to Boost Your Blog Traffic:
- 1.1 Always add value
- 1.2 Use list posts and infographics rather than big chunks of text
- 1.3 Refresh your old content
- 1.4 Write about the people who influence you
- 1.5 Use keyword research to take the guesswork out of picking topics to write about
- 1.6 Write a series of posts on a single topic
- 1.7 Spruce up your site
- 1.8 Make it easy for visitors to share your content
- 1.9 Use internal links
- 1.10 Think about backlinks
- 1.11 Write a guest post for another blog in your niche
- 1.12 Consider paying for high-quality traffic
- 1.13 Monitor your performance
- 1.14 Hold a giveaway
- 1.15 Know when to call in the experts
- 2 Conclusion:
Here are 15 Essential Tips to Boost Your Blog Traffic:
Always add value
The golden rule of blogging is to offer your readers something of value. Before you create a post, ask yourself why your target audience should care about it.
Will it teach them something new? Solve their problems? Inspire them? Every post (and your blog as a whole) should serve a purpose.
Use list posts and infographics rather than big chunks of text
Long-form content outperforms short posts. Marketing guru Neil Patel recommends writing blog posts of at least 2,000 words. Infographics also do well.
Long posts help establish your authority, help your site rank higher on Google, and are shared more often than short pieces.
Refresh your old content
Do you have some low-performing blog posts that have been lingering on your site for months? Rewrite them, include some fresh information that will be of value to your audience, then relaunch them. It’s quicker than writing a new post from scratch.
Write about the people who influence you
Is there someone in your niche who inspires you? Write a post about their work or ideas, and drop them a message on social media when it’s published.
They might not get back to you – but they might be interested in your blog and share a link to your post with their audience.
Use keyword research to take the guesswork out of picking topics to write about
Use keyword research tools, such as Google Trends and Wordtracker Scout, to discover what your audience is searching for online.
If you can, go one further and find out what keywords your competitors are ranked for, then produce content that outshines theirs.
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Write a series of posts on a single topic
Writing a three or four-part series of lengthy, high-quality blog posts is a great way of engaging your audience. As long as the first post grabs their attention, they will return for the next installment.
Spruce up your site
You might have awesome content, but your visitors won’t stay around for long if your content is hard to read or your blog is slow to load.
Keep your site design crisp and clean. Use your webmaster tools of choice to check your load time. It should be less than 3 seconds.
Include social sharing buttons on every post. It’s the simplest way to encourage visitors to direct their friends to your blog.
Is your site well-structured? Are you taking every opportunity to link to other relevant pages and posts on your blog?
Well-placed internal links make your site easier to navigate, more valuable, and more appealing. Internal linking also boosts your ranking in Google, which, in turn, will increase your traffic.
When it comes to backlinks, think quality over quantity. A single link from a high-profile publication is worth more in terms of SEO than dozens of links from obscure blogs.
Guest posting on popular sites, adding thoughtful comments to other blogs, and answering questions on high-traffic forums are three common strategies.
You can also share your content with a blogging network such as GrowthHackers.
Write a guest post for another blog in your niche
Befriend influencers in your niche, and share their work. Once you’ve opened the lines of communication, pitch a blog post on a topic that fits with their topic of expertise. Include links to your site and social media profiles in your guest bio.
Consider paying for high-quality traffic
A reputable paid traffic service can be a significant investment (depending on your niche), but the returns can be worth it if your content is good enough to turn visitors into fans. LinkedIn, Twitter, and Facebook all make it easy to run paid campaigns.
Monitor your performance
Evaluate your site’s performance on a daily or weekly basis. You need to know who visits your website, where visitors come from, what kind of content they prefer, and what they do afterward.
Do your visitors stay and read several of your posts, or do they leave after a few seconds? This information helps you build a successful content strategy that drives traffic.
For example, if your visitors spend several minutes reading long-form posts but bounce when you post a new infographic, it makes sense to produce lengthier pieces in the future.
Hold a giveaway
Everyone likes a free contest. Promote your giveaway on social media, being sure to include direct links back to your blog.
A competition can lure in people who otherwise might not have bothered to visit your blog.
Know when to call in the experts
If you don’t like writing or designing content, consider hiring someone else to do the work. Choose a freelancer from a reputable online platform.
Check that they have a solid track record before drawing up a contract; always ask to see samples. Outsourcing tasks requires an upfront investment, but it can save you a lot of time in the long run.
Growing your audience isn’t an overnight process. You need to play the long game when developing an online business or attracting traffic to your blog.
Fortunately, by putting your audience first and giving them incredible value, you can and will establish a great reputation in your niche.