How Digital Marketers Can Take Advantage of Proxies

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Digital marketing is marketing that is conducted online through the use of digital technologies. It includes areas related to web content management, email marketing, social media marketing, digital teaching, and the list continues.

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Source: unplash

Digital marketing has grown significantly in the past few years as almost every facet of industry has needed to develop an online presence in order to stay competitive, if not viable.

In 2020, with the pandemic dominating every aspect of our lives, the digital marketing industry has seen dramatic growth and thus, many new digital marketers have joined the race. While many new marketers may be entering the field, many of them have no understanding of proxies and how they can help you succeed in digital marketing.

A proxy server is a software that helps to access any site on the internet without revealing your actual identity or location. There are two types of proxies: public proxy which is free, and private proxy which needs to be purchased before use.

Proxies enable you to hide your actual IP address of the device from which you’re searching, and use another IP address for a different location. This is one way in which it allows you to use the internet to access software or websites that are restricted by location or other factors. 

Many digital marketers are already benefiting greatly with the use of proxies servers, as they are safe, reliable, and easy to use.

The Advantages Of Proxies For Digital Marketers

  • Keeping your identity private and secure

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Source: pixabay

Cybercrime is increasing throughout the world at rapid speed. As a digital marketer, you will want to visit other sites and you may want to use the internet and wifi of those sites, or sites that have no connection to you. Well, an internet connection is not safe from interference anywhere; free internet can be trapped by hackers stealing your information. 

Because of an unsafe internet connection, hackers can gain access to your device and might steal your important information.

Proxies can be the best way to prevent your information being compromised by any type of cyberhackers. While using proxies, your IP addresses are totally secure, and additionally, you can browse anything without fear that your personal identity will be revealed.

  • Competitors research

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Source:freepik

Competitor’s research can be an ideal way of increasing the quality of your marketing campaigns. Researching competitor’s strategies, customer reviews, services, and their general business operations can be an effective way of improving your own current strategies in these areas.  You can see what’s working so well for your competitors and incorporate these new insights into your own plans. 

While researching your competitors, you might visit hundreds of sites and software, or visit a site repeatedly. Without proxies, these sites can easily trace these visits back to you.  

But with proxies, you’re able to do your required research without leaving clues for your competitors that you’ve been tracking their information.

  • Social media marketing

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Source: pixels

Fully utilized digital marketers are highly active in social media because these platforms are instrumental in reaching a large number of targeted audiences and communicating with them. 

Marketers also use social media for promoting their products or services which helps them to gain a large number of new customers. Proxies also help marketers offer promotional campaigns and advertising in the best locations, per their market research, safely and securely.

Digital marketers might use many social media accounts for different projects or research.  Sometimes, social media algorithms run by search engines can detect the use of too many accounts and queries from a single device, and this can be seen as suspicious or spammy. That’s where proxies work for you. Proxies help to protect your accounts from being discovered and penalized as they use different IP addresses for each account.

  • Access to restricted sites from your location

Often, schools, organizations, or government sites restrict public access. You can also find restrictions while surfing any website or apps due to the location of your IP address. Using a SOCKS proxy server can easily crack these problems. SOCKS proxy will provide an additional layer of personal and private security from third party sites or software as it is specially made to bypass location restrictions. 

  • Download Safely

As a digital marketer, you need to sharpen your knowledge and skills every day. For that, you need to research useful information from books, videos, or blogs. While downloading data from any site using Torrent, or other sources from the internet, your personal information can be tracked and sold to other companies. By using proxy servers, you can easily download data without being traced.

Conclusion

There are limitless advantages for digital marketers when using proxies to take their marketing strategies to the next level. From competitor analysis to selling services, proxies will facilitate the gaining of invaluable information as you remain anonymous and secure through varied digital marketing methods. 

By using proxies, you can expand your reach, gain new clients, and boost your digital marketing career with greater ease and safety.

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